Eric Pfrunder, one of the most prominent figures in the fashion industry, passed away in Paris at the age of 74 after battling a long illness. Pfrunder, who was known for his close collaboration with legendary designer Karl Lagerfeld, leaves behind a legacy that has had a lasting impact on the world of fashion.
Pfrunder's career at Chanel spanned over three decades, during which he played a pivotal role in shaping the brand's image and aesthetic. As Lagerfeld's right-hand man, Pfrunder worked closely with the designer on various projects, from fashion shows to advertising campaigns, helping to bring Lagerfeld's creative vision to life.
One of Pfrunder's most significant contributions to Chanel was his work as the brand's image director. In this role, he was responsible for overseeing the visual identity of the brand, ensuring that each campaign and presentation reflected Chanel's unique and timeless style.
Pfrunder's close relationship with Lagerfeld extended beyond their professional collaboration. The two shared a deep bond built on mutual respect and admiration for each other's work. Lagerfeld often referred to Pfrunder as his confidant and trusted advisor, highlighting the importance of their partnership in shaping the direction of Chanel.
Following Lagerfeld's passing in 2019, Pfrunder continued to honor his legacy by staying true to the designer's vision while also bringing his own creative flair to the brand. Pfrunder's keen eye for detail and passion for innovation were evident in his work, as he continued to push the boundaries of fashion and design.
In recent years, Pfrunder's influence at Chanel has been felt in various ways. From the appointment of Virginie Viard as the brand's creative director to the launch of new collections and campaigns, Pfrunder played a crucial role in shaping the future of Chanel and ensuring that Lagerfeld's legacy continued to thrive.
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